Course Outline
Introduction to Persuasive Communication
- What is persuasive communication?
- The psychology behind persuasion
- The role of emotions and logic in influencing others
- Common barriers to persuasive communication
Persuasive Communication Techniques
- The principles of persuasion (ethos, pathos, logos)
- Framing messages for maximum impact
- Using storytelling and metaphors to engage and convince
- Building credibility and trust in communication
Nonverbal Communication: Importance of Body Language
- Understanding the role of gestures, posture, and facial expressions
- The impact of eye contact in persuasion
- Mirroring and matching techniques for better rapport
- Using voice modulation and tone to enhance persuasion
Application of Persuasive Communication in the Workplace
- Persuading colleagues, clients, and stakeholders
- Handling objections and overcoming resistance
- Negotiation and conflict resolution strategies
- Effective communication in meetings and presentations
Final Workshop and Assessment
- Group exercises: Practicing persuasion in real-world scenarios
- Role-playing and feedback sessions
- Final exam to assess knowledge acquired
Summary and Next Steps
Requirements
- Basic understanding of communication principles
- Experience in professional or business interactions
Audience
- Business professionals
- Sales and marketing teams
- Managers and team leaders
- Public speakers and trainers
Testimonials (5)
Clarity of the discussion. Trainer connects to the participants. Pleasant and happy aura of the trainer.
Mona Liza - IT
Course - Effective interpersonal communication with elements of assertiveness
Excellent trainer, with the speech completely tailorerd to the audience. A lot of content.
Carole - Axway
Course - Communicating and Influencing For Team Members
Open atmosphere without judgment
Agnieszka - AXA XL
Course - Business Communication Skills
The tips and hands-on exercises
Guy - Thales Group
Course - Communicate With Impact
It had a lot of practical exercises